Coconut Cult

Coconut Cult is a highly active probiotic coconut yogurt. They came to us to reimagine their brand identity and packaging. The ‘cult’ in Coconut Cult reflects their passionate following and religious commitment to gut health. We created a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious.

Prior to the rebrand Coconut Cult used a changing wordmark and graphic system, while very playful and true to their creative nature, made brand consistency a challenge. As they were expanding their product line, they came to us to solve on this issue. Our goal with the rebrand was to preserve their playful essence within a more unified brand system.

Credits

Client: Coconut Cult, Noah Simon-Waddell, Jungho Michael Oh, Jared Foley

Agency: &Walsh

Creative Direction: Jessica Walsh

Strategy: Lauren Walsh & Ann Kim

Executive Producer: Luciana Almeida

Production: Chanel Harper, Victoria Najmy & Emily Jing Sum Chan

Lead Designer: Jiayue Li, Cris Giménez, Juanse Carvajal & Julio Zukerman

Design: Victor Jobim, Jess Gracia, Lucas D'Ascenção, Sofia Noronha, Claudia Nazionale, Carolina Pinheiro, Ze Feng, Igor Fajardo & Javier Gutierrez

Illustration: Jiayue Li & Julio Zukerman

3D Design: Kaan Iscan, Daniel Zepeda, Lorenzo Cobo & Jordan Stokkea

Motion Design: Lucas D, Sofia Noronha, Julio Zukerman & Daniel Zepeda

Case Study Photography: Jarett Loeffler, Aaron Bernstein & Sarah Hopp

Case Study Prop Stylist: Chelsea Finkel

Case Retouching: Daniel Plateado, Igor Fajardo & Julio Zukerman

Year: 2023