Coolhaus

We partnered with Coolhaus to reinvent their brand identity, embracing ice cream’s endless possibilities. Through the “Edible Creativity” concept, we highlighted each flavor with unique names, vibrant colors, and custom illustrations. We developed a cohesive system for 60 SKUs across Dairy, Dairy-Free, and Animal-Free categories, spanning six packaging formats. Our design includes over 100 custom visuals, enabling easy addition of new flavors while maintaining brand consistency. The bold, maximalist packaging ensures Coolhaus stands out in the competitive freezer aisle, emphasizing strong brand recognition amidst minimalist trends.

Credits

Client: Jen Woolford, Kelly Torres-Chadd, Randa Shammet, Megan Daly, Ashlyn Jackson & Alex Avila

Agency: &Walsh

Creative Direction: Jessica Walsh

Strategy: Lauren Walsh, Frank Lipari

Copywriting: Mike Harris, Nechama Muchnik & Emily Motti

Executive Producer: Luciana Almeida

Production: Chanel Harper, Sofia Flores & Maggie Giles

Art Director: Lucas Luz

Lead Designer: Cris Giménez & Victor Jobim

Design: Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao

3D Design: Lorenzo Cobo & Kaan Iscan

Illustration: Julio Zukerman

Motion Design: Igor Fajardo & Daniel Zepeda

Product Photography: Henry Hargreaves

Food & Prop Styling: Charlotte Omnès

Product Photography: Henry Hargreaves

Brand Retouching: Daniel Plateado

Case Study Photography: Jarett Loeffles

Case Study Food & Prop Styling: Chelsea Finkel

Case Retouching: Igor Fajardo & Julio Zukerman

Year: 2023