Visual Identity, Typography & Art Direction
Klimb is a high-performance fitness studio, personal training method and hyper-wellness brand that utilizes techniques from traditional Swedish gymnastics to offer solutions for the body and mind.
The identity system revolves around a bespoke typeface to reflect the fluid elasticity of traditional gymnastics. The ‘I’ acts as a container for brand imagery to empower people and how they relate to the exercise without being predictable or cliché. A multi-faceted palette, inspired by Nordic interior design, evokes the states of mind a person experiences throughout different activities of the personal training method.
Published in The Brand Identity
Created at Grávita
Year: 2019
